Portal 2

SELECTED WORK

Following the successful launch of the original Portal device, Facebook expanded the product line with several new models including Portal, Portal Mini, and Portal TV.
Working through Codazen, I continued leading experience design initiatives for Facebook’s hardware programs. This phase focused on redesigning the Portal marketing experience to support the expanded device lineup while establishing a scalable framework for future Meta hardware products.
During the project, Facebook announced its transition to Meta, introducing a broader vision for the company’s hardware ecosystem. Portal initially remained branded as “Portal from Facebook”, but the evolving product strategy created an opportunity to extend the design architecture into a unified Meta Store experience for Meta’s growing hardware portfolio.

After the successful launch of Portal Gen 1, executive stakeholders asked me to continue overseeing the UX / product design effort for the next generation of Portal products.
The project began with early concepts developed by an external design agency. I partnered closely with the agency during this phase to shape the direction while ensuring alignment with product strategy and engineering constraints.
As development progressed, my product design team took over the work to refine the experience into something feasible, usable, and performant. Working closely with engineering partners, we redesigned key parts of the architecture and interaction model to support multiple devices while keeping the program on track for launch.

The expanded Portal lineup introduced multiple new devices with different capabilities and use cases. The digital experience needed to clearly communicate the value of each product while maintaining a cohesive brand story across the lineup.
At the same time, the design architecture needed to anticipate the company’s evolving hardware ecosystem. As Facebook transitioned to Meta, the design system framework naturally extended into the foundation for the emerging Meta Store platform.
Midway through development, the COVID-19 pandemic dramatically shifted how the product needed to be positioned. The team quickly pivoted the product storytelling to highlight Portal as a powerful work-from-home and remote communication tool, helping families and colleagues stay connected during lockdowns.

Unified digital experience launched for Portal, Portal Mini, and Portal TV
Design architecture established the foundation for the Meta Store hardware ecosystem
Program brought back into alignment with engineering timelines and launched successfully
Rapid COVID pivot repositioned Portal as a work-from-home communication device

This was anther successful launch and strengthened trust with Meta, contributing to 40+ projects over the following six years